Brand identity and logo design
Brand identity work produces more than a logo file. You get the primary mark plus the variants real use demands — horizontal, stacked, icon-only, single-colour — and a guide that says which one goes where. The point is that six months later, whoever is building your packaging or your ad makes the same choices you would have made.
Delivery formats
1:1
Marketplace and profile
16:9
Web and video
3:2
Print and photography
What you receive
- Primary logo in vector (SVG, EPS, PDF)
- Horizontal, stacked, and icon-only variants
- One-colour and reversed versions for print and embroidery
- Colour palette with HEX, RGB, CMYK, and Pantone references
- Typeface selections with licensing notes
- Brand guide covering clear space, minimum sizes, and misuse
What shapes the price
- Number of initial directions explored
- Whether you need a full brand guide or just the marks
- Applications required — packaging, signage, vehicle, embroidery
- Whether naming or tagline work is included
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Essential
The core deliverable, scoped tightly.
1 business days · 99 revision rounds
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Standard
The usual scope for most projects.
1 business days · 99 revision rounds
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Complete
Full scope including every delivery format.
1 business days · 99 revision rounds
Priced per project
These tiers describe scope rather than a fixed rate — this service is quoted to what you actually need. Start a brief and we will come back with scope, price, and turnaround within one business day, before anything is committed.
Common questions
- Do I own the logo outright?
- Yes. On final payment, full ownership of the delivered marks transfers to you, including the source vector files.
- What if none of the first directions work?
- That is what the revision rounds are for. If the direction is wrong rather than the execution, we go back to the brief and explore again rather than iterating on something that was never right.
- Will the logo work at small sizes?
- It is tested at favicon size before delivery. A mark that only reads on a billboard has failed at the job most logos actually do.